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New Drop — Available Now

EMBRACE
DISTINCTION

Shirts and hats printed with feelings you can't verbalize. Shipped from South Africa.

SHOP NOW THE MANIFESTO
Plain and Simple
Please Comply
Zero Balance Zen Cap
EMBRACE DISTINCTION·NEW DROP LIVE·FREE SHIPPING OVER R800·DEADPAN SINCE DAY ONE·SHIRTS & HATS·LIMITED QUANTITIES·SA-MADE IDENTITY·EMBRACE DISTINCTION·NEW DROP LIVE·FREE SHIPPING OVER R800·DEADPAN SINCE DAY ONE·SHIRTS & HATS·LIMITED QUANTITIES·SA-MADE IDENTITY·

This Week

LATEST DROPS

Please ComplyPlease Comply

BECAUSE PLAYING HARD TO GET IS AGAINST COMPANY POLICY

Please Comply

R499,99
Plain and SimplePlain and Simple

Static Studio: So minimal, we almost didn't print it. But then we'd just be selling you an expensive piece of paper. Instead, we spent weeks engineering a very large machine to perfectly emboss our extremely small logo into a block of recycled fiber, just to figure out the texture, before applying it to the shirt you see here. And that other shirt in the box? That’s Fiber Batch 01. It’s for people who really understand the process. Trust us, it’s an experience."

Plain and Simple

R399,99
Zero Balance Zen CapZero Balance Zen Cap

For when your bank balance hits rock bottom, but your peace of mind remains completely unbothered.

Zero Balance Zen Cap

R349,99

Who We Are

A MEME PAGE
RAISED BY A
DESIGN AGENCY

READ THE MANIFESTO →

THE VOICE

Deadpan. Unhinged. Borderline feral. We say what the group chat can't.

THE PRODUCT

Oversized heavyweight tees and structured caps. Printed in SA. Built to outlast your phases.

THE POINT

Chaotic humor in a sleek, expensive-looking outfit. We're the vibe you didn't know you needed.

THE FULL CATALOG

Please ComplyPlease Comply

BECAUSE PLAYING HARD TO GET IS AGAINST COMPANY POLICY

Please Comply

R499,99
Plain and SimplePlain and Simple

Static Studio: So minimal, we almost didn't print it. But then we'd just be selling you an expensive piece of paper. Instead, we spent weeks engineering a very large machine to perfectly emboss our extremely small logo into a block of recycled fiber, just to figure out the texture, before applying it to the shirt you see here. And that other shirt in the box? That’s Fiber Batch 01. It’s for people who really understand the process. Trust us, it’s an experience."

Plain and Simple

R399,99
Zero Balance Zen CapZero Balance Zen Cap

For when your bank balance hits rock bottom, but your peace of mind remains completely unbothered.

Zero Balance Zen Cap

R349,99
The Unclad Truth CapThe Unclad Truth Cap
SALE29% OFF

For the moments when subtle hints fail and small talk simply won't cut it..

The Unclad Truth Cap

R249,99R349,99
If you know, You know CapIf you know, You know Cap

For the days when you want your aesthetic to say mysterious main character instead of doing the talking yourself.

If you know, You know Cap

R299,99
The Built Different CapThe Built Different Cap

For anyone who refuses to blend into the background like an NPC.

The Built Different Cap

R349,99